I'm a
UX &
UI Designer
A Product, Web and E-commerce Designer with a strong foundation in user research, interaction design, and strategic problem-solving.
I work end-to-end with digital products, from defining the right problem to designing, testing, and refining solutions that balance user needs, business goals, and technical constraints.
My background in interaction design and occupational therapy gives me a unique edge. I design with both structure and empathy, ensuring products are usable, inclusive, and grounded in real human behavior.
SELECTED WORK
Visma -
Website Redesign
Led the UX redesign of Visma’s internal website to streamline editor workflows, improve content discoverability, and enforce design system consistency.
Conducted user interviews, synthesized research insights, and iterated prototypes with stakeholders to align usability with business goals.
Impact: Delivered a more intuitive navigation structure and clearer visual hierarchy that reduced errors, accelerated onboarding for editors, and strengthened brand consistency across pages.
FLORA
Contributed UX design improvements for Stacc Farm’s B2B fintech platform to enhance usability and align complex financial processes with user needs.
Clarified user needs and scenarios, translated insights into structured UX requirements, and iterated wireframes and high-fidelity prototypes using the Carbon Design System.
Impact: Improved interface clarity and workflow logic, supporting a scalable product experience for banking clients and laying the groundwork for a smooth launch in 2025
Boards on Fire - Digital 5S
Transformed a fragmented Lean 5S tool into a user-centered, modular experience that supports both novice and advanced users across workflows.
Led research and heuristic evaluations, defined user needs through interviews and competitive analysis, and designed interactive prototypes that guided task completion.
Impact: Improved usability with guided onboarding, streamlined workflows, and flexible dashboards, reducing learning curves and empowering users to efficiently track and manage Lean activities.
How I
Work
I believe great UX is not about visuals alone, it’s about making informed decisions.
I’m comfortable working in complex problem spaces, navigating ambiguity, and taking ownership of design decisions from discovery to delivery.
1. Empathize
Gather insights through qualitative and quantitative research
2. Define
Synthesize insights into a clear problem statement
3. Ideate
Brainstorm a wide range of ideas and potential solutions
4. Prototype
Build testable versions of the solution, from sketches to clickable prototypes
5. Test
Usability testing to observe how users interact with the prototype and iterate based on feedback
Areas
of expertise
UX Research & Insights synthesis
Leading research efforts and translating insights into actionable design principles and priorities.
UX strategy & concept development
Framing problems and defining UX strategies that guide products from vision to execution.
Interaction design & user flows
Shaping end-to-end user journeys that balance usability, business goals, and technical feasibility.
Cross-functional collaboration
Partnering with cross-functional teams to ensure shared understanding and strong design outcomes.
Prototyping & usability testing
Driving validation through prototypes and testing to guide confident product decisions.
Tools
Specialized
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Design Systems
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Carbon Design System
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Hubspot Design System
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Information Architecture
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Service Design
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Conversion Optimization
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Accessibility
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Microinteractions
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Persona Development
Development
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HTML
-
CSS
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Shopify
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WIX
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Wordpress
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Framer
Design Tools
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Figma
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Sketch
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Adobe Creative
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Illustrator
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Photoshop
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Principle
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AI Tools
Platforms
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iOS Design
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Android Design
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Web Applications
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Desktop Apps
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Responsive Design
Research & Testing
-
Interviews
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Observation
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Heuristic Evaluation
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Usability Testing
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A/B Testing
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Surveys
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Lyssna.com
Collaboration
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Agile/Scrum
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Design Sprints
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Stakeholder Management
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Presentation
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Cross-functional Teams
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Great Teamwork
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Miro
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Jira / ClickUp
Let’s work together
Looking for a UX designer who can think strategically, work hands-on, and contribute from day one?