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Crafting Digital Experiences That Help People.

Anita Salas, UX Designer. Expert in Research, Prototyping, and Usability Testing

Case Studies

Visma Website

Designed Visma’s HubSpot website to improve usability and editor workflows.

The result: faster content discovery, stronger brand consistency, and reduced editing time.

User Testing

Prototyping

UX Research

Information Architecture

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Digital Product Designer- Fintech

Contributed to product development by improving user flows and designing key features for a Factoring platform.

UX Research

User Testing

Prototyping

SaaS

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Digital Product Designer- Lean

I redesigned Boards on Fire’s digital 5S tool to make Lean principles actionable and user-friendly.

 

The result: By combining guided onboarding with flexible, modular dashboards, the solution supports both beginners and advanced users, streamlining workflows and boosting engagement.

UX Research

User Testing

Prototyping

Product Design

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How I
Work

1. Empathize

Gather insights through qualitative and quantitative research

2. Define

Synthesize insights into a clear problem statement

3. Ideate

Brainstorm a wide range of ideas and potential solutions

4. Prototype

Build testable versions of the solution, from sketches to clickable prototypes

5. Test

Usability testing to observe how users interact with the prototype and iterate based on feedback

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25 +

Total projects

Hello, I'm
Anita Salas

A passionate UX Designer with experience creating digital experiences that users love. I specialize in Digital Product Design, e-commerce, and websites.

My approach combines strategic thinking with creative problem-solving to deliver solutions that are both beautiful and functional. I believe great design should be invisible to users but essential to business success.

What I
Specialize In

UX Research & Insights

Deep user research to understand behavior and needs

User Interface Design

Beautiful, intuitive interfaces that users love

Wireframing & Prototyping

Interactive prototypes that bring ideas to life

Accessibility & Inclusive Design

Ensuring everyone can use your digital products

Prototype Testing

Validating designs with real users and data

Skills & Tools

Specialized
  • Design Systems
  • Carbon Design System
  • Hubspot Design System
  • Information Architecture
  • Service Design
  • Conversion Optimization
  • Accessibility
  • Microinteractions
  • Persona Development
Development
  • HTML
  • CSS
  • Shopify
  • WIX
  • Wordpress
  • Framer
Design Tools

  • Figma

  • Sketch

  • Adobe Creative

  • Illustrator

  • Photoshop

  • Principle

  • AI Tools

Platforms
  • iOS Design
  • Android Design
  • Web Applications
  • Desktop Apps
  • Responsive Design
Research & Testing
  • Interviews
  • Observation
  • Heuristic Evaluation
  • Usability Testing
  • A/B Testing
  • Surveys
  • Lyssna.com
Collaboration
  • Agile/Scrum
  • Design Sprints
  • Stakeholder Management
  • Presentation
  • Cross-functional Teams
  • Great Teamwork
  • Miro
  • Jira / ClickUp

Trusted By

I have had the pleasure of working with several large companies, which has provided me with valuable experience and insights within the industry.

Website Design for VISMA

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In Process: Digital Product Design

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Digital Product Design- Fintech

Redesign Nordic Winters Website

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Digital Product Design- 5S Tool

Let's Create Something Amazing

I'm always open to discussing new opportunities, creative projects, or potential collaborations.

Get in Touch

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